Why Vrindavan Matters
Vrindavan is the only place on Earth where the tulsi plant carries the specific spiritual sanctity described in Vaishnava scripture. The soil, the climate, the spiritual energy — all combine to create tulsi beads that devotees have trusted for centuries.
We work directly with three-generation bead makers in the narrow bylanes near Radha Raman Temple, where traditional hand-rolling techniques have been passed down through generations.